About Audiences

Audience targeting shows your ads to the most relevant audiences related to your goals. Audiences are built from segments that group people based on specific characteristics, interests, or shopping behaviors.

When selecting an audience, you can choose from options that best fit your needs. Activate Criteo’s AI-powered, automated audiences for Prospecting and Retargeting that continuously drive toward your goals. Or build targeted segments from two different sources of data, your first-party data or Criteo’s shopping intent data.

When you create a new ad set, Criteo will recommend the best audiences to help you achieve your defined advertising objective. Click the paths below to learn more.