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Predictive Segments
With Predictive segments, leverage Criteo’s ready-to-use AI models that find your next-best shoppers enabling you to enhance customer retention and drive growth. By analyzing complex patterns in shopper behavior, accurately predicting a shopper's future action at scale.
These segments help you find customers who will drive the highest value for your business or those with a high likelihood of churning in the next 30 days. This enables you to tailor your marketing strategies effectively, ensuring maximum impact and ROI.
The predictive segments available are:
Likely Top Spenders: Potential next most valuable customers who will generate the most revenue for your business.
Likely to Churn: Target customers who will likely not return to your website or app to retain.
Benefits of Predictive Segment
Unlock Retention Opportunities | Retain and grow your most valuable customers while driving improved average order value with likely top spenders. |
Expand audience reach | Reach more valuable shoppers not targeted in retargeting campaigns. |
Timely engagement | Likely to churn models identify potential churners, enabling proactive engagement to prevent customer loss and foster loyalty. |
Data-driven decisions | AI-driven predictive models use real-time data for precise targeting. This eliminates guesswork in advertising strategy and ensures optimal spend allocation. |
Ready-to-use models | Pre-built models that empower you to conveniently optimize campaigns efficiently. |
How it works?
Criteo’s AI identifies complex patterns in customer behavior to predict your next-top shoppers or at-risk shoppers accurately. The calculation is done in real-time and on an individual level resulting in continuously refreshed and ready-to-use predictive segment.
When a user makes two or more purchases in the last 12 months, they are added to the audience pool. Additionally, the shopper intent signals considered are:
Time since the first purchase
Time since the last purchase
Historical purchase count
Historical purchase value
These data signals and patterns in shopping behavior are used in Criteo’s AI to score each eligible customer based on their likelihood to be a top spender or likely to churn customers within the next 30 days.
How to activate Predictive segments?
To activate your predictive audience segment:
From the left navigation bar, under Assets, select Audiences
Click Create audience and then choose Customizable
Name your audience and select Criteo-powered > Predictive. Click Save.
Activate your segment by linking it to an ad set