Table of contents
About the customer journey from Acquisition to Retention
You can select your campaign advertising Objectives for your target audience based on your customer Acquisition to Retention Goals.
There are 3 touchpoints aka Objectives, within each Goal:
Awareness,
Consideration
Conversion.
Each Goal / Objective combination should have its own dedicated advertising strategy to ensure that the customer is targeted at every touchpoint in their buying journey.
Goals | Objectives | Description |
|---|---|---|
Acquisition | Awareness | Generate interest in your products or service.
|
Consideration | Get new people who never visited and/or bought to visit your site or store and learn more about your brand and offer. | |
Conversion | Convert new customers and drive sales or conversions for your products or service. | |
Retention | Awareness | Generate interest for your brand, products and/or services from existing customers or visitors. |
Consideration | Get customers to engage and interact regularly with your brand, products and service. | |
Conversion | Get customers to make repeat purchases, buy new products and/or services and increase their lifetime value. |