Choosing the right advertising objective

This article will help you choose the right advertising objective for a new Criteo campaign. You’ll also learn more about the types of audiences you can target in order to achieve each of these objectives.

What is an advertising objective?

Your ad objective is what you want your audience to do when they see your ads. This should align with the primary goal you want your campaign to achieve for your business.

Based on your specific business goals, there are pre-recommended features to help your campaign succeed.

How to choose an advertising objective

Before starting a new campaign, think about what your business goals are. For example, if you want people to visit your website after viewing your ads, select the "Consideration" goal. During your campaign set-up, you'll see recommended settings that can help generate visits to your website.

Here are the business goals you can choose for your Criteo campaigns:

  • Goals:

    Acquisition - Find your next top customer.

    Retention - Drive more value from your existing customers.

  • Objectives:

    Awareness - Generate interest in your products or service.

    Consideration - Get people to consider your products or service and learn more.

    Conversions - Drive sales or conversions for your products or service.

You can optimize your campaign to your business goals. Click the links below to learn more about each goal.