Search. Discover. Learn.
Getting Started
Everything you need to know about Criteo
Managing Campaigns
Take your ads to the next level with our feature guides.
Measuring Results
Set up the best KPIs and improve your performance with analytics.
Account & Billing
Manage your account, permissions, and billing details.
Troubleshooting
Find solutions for the most common errors.
API Documents
Customize apps to your needs, then automate and scale them.
Addressability
Find more about Criteo Addressability 2024
Measuring Results
Reporting
Performance Planning
Exploring
Reporting
Introduction to the Analytics module
What is a KPI? How to determine the right goal for your business
Modeled (All) metrics in Analytics
User behavior breakdowns in Custom report
Attribution models for Custom reports
Create your Custom reports in Analytics
Set up your reporting
Full list of available metrics
Last-click attribution best practices
Viewability metrics in Analytics