List of all the metrics available for web Awareness, Consideration, and Conversion.

Advertiser value	The revenue generated by each product, considering margin (if provided in your product catalog).
Assisted sales	The number of sales a given ad set/campaign contributed to (generated displays/clicks) but was not the last touchpoint. The higher the number, the more important is to continue to run that ad set/ campaign to continue to drive increased performance.
Assists per sale	The ratio between the assisted sales that ad set/campaign contributed to vs. the sales attributed to that ad set/campaign.
App installs	The number of installations of your app.
Audience	Potential users who could be served an ad.
Average cart	Average revenue generated by a sale.
Bounce rate	The proportion of website visitors leaving after only viewing one page.
Clicks	The number of clicks driven by the ads.
Cost	The overall cost of your ads or video ads.
COS (Cost of sale)	The ratio between the cost generated by the ad set(s) vs. the revenue generated by the sales, figured as a percentage.
COV (Cost of advertiser value)	The ratio between the advertiser value generated by the sales vs. the cost generated by the ad set(s), figured as a percentage.
Cost per install	The amount of money it costs to get one customer’s sale after they’ve installed your app.
CPO (Cost per order)	The amount of money that needs to be spent to get one order or transaction.
CPV (Cost per Visit)	The amount of money spent to get one visit to your website
CPOV (Cost per store visit)	The amount of money spent to get one visit to your physical store
CPM (Cost per mille)	The amount of money spent per thousand displays, available for CPM-based ad sets only.
CTR (Click through rate)	The rate or frequency at which users click through to a landing page from an ad.
CVR (Conversion rate)	The percentage of completed purchases compared to the clicks that occurred.
Displays	The number of times your ads have been shown on a screen.
eCPM (Effective cost per mille)	The amount of money spent per thousand displays.
Exposed users	The number of users who have been served an ad.
Install rate	The percentage of completed app installs compared to the number of clicks.
Omnichannel ROAS (Return on Ad Spend)	The ratio between revenue generated ( both online and offline) and the cost.
Omnichannel revenue	The revenue generated by online and offline sales.
Omnichannel sales	The number of online and offline transactions or conversions resulting from Criteo ads.
Potential displays	The number of display opportunities, or the number of bid requests received.
Post-install sales	The number of times a customer has bought something from you after they’ve installed your app.
Post-install CVR (Conversion rate)	The percentage of users that bought something from you after they’ve installed your app.
Post-install COS (Cost of sale)	The amount of money it costs to get one customer’s sale after they’ve installed your app.
Post-install order value	The average value of a customer’s order after they’ve installed your app.
Post-install CPO (Cost per order)	The amount of money it costs to get one customer’s order after they’ve installed your app.
Post-install ROAS (Return on Ad Spend)	The ratio between the revenue generated and how much you spent to get customers to install your app.
Qualified visits	The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click.
Reach	Share of potential users who have been served an ad.
Revenue	The number of sales one of your campaigns or ad sets contributed to (with clicks or displays) on your site or app.
ROAS (Return on ad spend)	The ratio between the revenue generated and the cost.
Sales	The number of completed e-commerce transactions or purchases.
Sales all	Sales on your website enriched with the estimated performance of non-observable users = it is a modelled metric (all metrics suffixed by "all" are modelled ones).
Store ROAS (Return on Ad Spend)	Store Return on Ad Spend. The ratio between the revenue generated in-store and the cost.
Store revenue	The amount of revenue generated by in-store sales.
Store sales	The number of completed in-store transactions or purchases.
Untracked displays	This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance. native banners).
Unviewed displays	The number of ads that have not been viewed. A display that doesn't meet the viewed display criteria is considered unviewed.
Viewed displays	The number of times at least 50% of the ad appeared for at least 1 second for ads and 2 seconds for video ads, once started.
Win rate	The number of impressions won divided by the total number of impressions that were bid on.

Full list of available metrics

Table of contents

Full list of available metrics