Conversion Events Reporting

Conversion Event Reporting helps you measure how users interact with your site or app after seeing or clicking your ads. In addition to clicks and impressions, you can report specific actions such as searches, add-to-cart events, sign-ups, or purchases.

What are the available metrics? 

The available metrics for Conversion Events reporting are as follows: 

• [Event name] – The number of completed [Event name] conversion events 

• Cost per event [Event name] – Cost ÷ number of completed [Event name] conversion events 

• Conversion rate (CVR) [Event name] - Percentage of completed [Event name] conversion events compared to the clicks that occurred 

How to access Conversion Events reporting? 

To view Conversion Events metrics: 

• From the left-navigation panel, select Analytics and then Reports library

• Click + Create Custom Report in the top-right corner 

• In the Table section, under Build your report, click the pencil icon in the right side 

• Choose the desired Conversion Events metrics and click Apply to pull your report 

What are the available Attribution windows? 

Attribution windows define how long after an ad interaction a conversion event can be credited to that ad. Supported Windows include: 

• Post-click attribution:1 day, 7 days , and 30 days 

• Post-view attribution: 1 day, 7 days, 14 days , and 30 days 

• Combined: 7 days click + 1 day view and 30 days click + 1 day view