Ad delivery strategies

Ad delivery strategies are controls that will impact the way your ads are delivered to users. This refers to which of your creatives a user might see at a particular moment.

As a default, your ads will rely on Criteo’s Dynamic Creative Optimization + and Criteo AI Engine to maximize results.

However, there are times when you might want to select a different ad delivery strategy. Some of the reasons include performance testing, user fatigue, or sequential messaging.

When you create a new campaign or ad set, you can select your ad delivery strategy.