Dynamic Creative Optimization+

Dynamic Creative Optimization+ powers our product recommendation ads by determining the right design for every device, for every context, and for every stage of the shopper journey — maximizing the impact of your video and display ads.


How does it work?

Insights from 2+ billion monthly shoppers generate real-time ads personalized for every individual and aligned with your brand standards. Our technology uses machine learning to choose for each shopper and context, the most relevant set of visual components to display, optimizing both the content and the creative.


What does Dynamic Creative Optimization+ mean for you?

Most marketers know that personalization is the most powerful way for your ads to stand out, especially in the noisy digital world of today. If your ad isn’t customized to what a shopper wants at that moment, it’s essentially invisible.


Here are a few of the benefits of DCO+:

Deliver on-brand ads, consistently: We’ll work with you to build your on-brand design framework, capturing all the elements needed for real-time ad generation including colors, fonts, navigations, calls-to-action, and more.

Tailor ad elements to each shopper with AI: Real-Time Creative Optimization (RTCO) takes microseconds to choose design elements from your framework for each ad, based on 120+ shopper intent signals, such as products viewed and sites visited, and powerful predictive AI.

Reach more shoppers with relevant ads: Freedom from size and layout restrictions allows personalized designs to be rendered dynamically for any device and display inventory at just the right time – bringing you maximum shopper reach and results.  


Check out the creative formats gallery to see DCO+ in action.