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Intro to the Criteo OneTag

Commerce Growth Help CenterManaging CampaignsTechnical set upCriteo OneTag
Table of contents

How to set-up the Criteo OneTag

Adding Criteo OneTag is quick, easy, and invisible to your users.

To add Criteo OneTag to your website, click on Assets > Events Tracking in the left-hand menu of Commerce Growth and follow the steps.

Choose how you want to add Criteo OneTag to your website:

  1. E-commerce platform

  2. Google Tag Manager

  3. Direct implementation

E-Commerce Platform

If your website runs on a supported platform, you can set up the Criteo OneTag and your product catalog without having to edit your website source code.

  1. From Commerce Growth dashboard, select the e-commerce platform on which your website runs.

  2. Follow the step-by-step guides provided for each e-commerce platform to install Criteo OneTag successfully.

Most popular e-commerce platform integrated with Criteo

  • Shopify 🌟

  • WooCommerce 🌟

  • PrestaShop 🌟

  • Magento 🌟

Complete list of e-commerce platforms integrated with Criteo

  • 1c-Bitrix

  • 3DCart

  • 91APP

  • aishipR

  • BigCommerce

  • Cafe24

  • ColorMeShop

  • EC-Cube

  • Ecwid

  • FBits

  • Futureshop

  • Godo

  • Haravan

  • IAIshop

  • Ideasoft

  • Imweb

  • Kobimaster

  • Lightspeed

  • Makeshop

  • Neto

  • OpenCart

  • Sapo

  • Shoper

  • Shopline

  • T-Soft

  • Tamago-repeat

  • Ticimax

  • Tray

  • Volusion

  • VTEX

  • Yahoo

Google Tag Manager

You can add Criteo OneTag through Google Tag Manager.

Requirements

You'll need to:

  1. have or create a Tag Manager account and container

  2. install a Tag Manager container in your website

  3. add data layer code to your web page

  4. add Criteo OneTag

  5. Verify the tag works

What's a data layer?

A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. You can then use that information to populate variables and activate triggers in your tag configurations.

The content of the data layer will determine what information is transmitted to Criteo through the Criteo OneTag.

Select the best method to add Criteo OneTag via GTM to your website

  1. You have Google’s Analytics 4 (GA4) Data Layer 

  2. You have Google’s Universal Analytics (UA) Data Layer 

  3. You have a custom Data Layer 

  4. You have no Data Layer 

Direct Implementation

Requirements

  • You'll need to have access to your website’s source code.

  • Find the header of your website or locate the header template in your CMS or web platform. Paste the code snippets at the bottom of the <head> section, just above the closing </head> event.

  • If you need help, your developer or IT team can also help you complete this setup.

  • Web development skills are required to replace variables with expected values, see the explanatory tables in each tag description.