Google Tag Manager Implementation

Commerce Growth lets you implement Criteo OneTag through Google Tag Manager in two ways.

• If your website already sends GA4 enhanced ecommerce events, choose the standard path for a fast setup.

• If your website uses a custom or incomplete data layer (or none), pick the adapt path and wire our tags to your triggers and variables without changing your site code.

You’ll find the container files and guides in the Google Tag Manager section, which can be accessed under Events Tracking > Reconfigure Tags. If you don’t have access to the platform, reach our customer care, or if you are a developer, ask your client to share the guides and container with you.