Homepage

Implementing the Criteo OneTag on your homepage allows us to track bouncers (users who land on your homepage and leave your site without making a purchase). We will automatically evaluate the value of these users and may display banners with best-seller products.

Search listing page

A search listing page shows multiple products. It can be a category page or a search result page. With a Criteo OneTag on these pages, we can track a user's interest in a certain kind of product or category.

Many users just browse your search listing and category pages and don't click through to a product detail page, so implementing the Criteo OneTag on these higher-level pages is key to tracking these users.

Product page

A product page shows details about a specific product. Installing the Criteo OneTag on product pages is key because this is where user intent is expressed most strongly. There are many users that land directly on your product pages without first visiting your search listing pages.

Basket page

With the Criteo OneTag on your basket/cart page, we can track those users who are close to making a purchase on your site and exit the process before final checkout.

Sales Confirmation page

When a user completes a purchase on your site, they'll see a sales confirmation page containing an order ID and summary. By installing the Criteo OneTag on this page, we can track the product(s) your customers bought.

Tracking specific purchases enables us to optimize the banner display, so that we don't display products in them that the customer already bought. This parameter also allows you to accurately measure Criteo ROI.

Intro to the Criteo OneTag

Intro to the Criteo OneTag