Google Tag Manager
You can add Criteo OneTag through Google Tag Manager.
Requirements
You'll need to:
have or create a Google Tag Manager account and container.
install a Google Tag Manager container on your website.
add data layer code to your web page.
add Criteo OneTag.
verify the tag works.
What's a data layer?
A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. You can then use that information to populate variables and activate triggers in your tag configurations.
The content of the data layer will determine what information is transmitted to Criteo through the Criteo OneTag.
Select the best method to add Criteo OneTag via GTM to your website
You have Google’s Analytics 4 (GA4) Data Layer
You have Google’s Universal Analytics (UA) Data Layer
You have a custom Data Layer
You have no Data Layer
Direct Implementation
Requirements
You'll need to have access to your website’s source code.
Find the header of your website or locate the header template in your CMS or web platform. Paste the code snippets at the bottom of the
<head>section, just above the closing</head>event.If you need help, your developer or IT team can also help you complete this setup.
Web development skills are required to replace variables with expected values, see the explanatory tables in each tag description.