Users browse and shop more than usual on average 60 days before different seasonal occasions, resulting in an uplift in product categories.
A daily advertising budget is recommended in the 60 days to drive traffic during the shopper browsing period and before the peak season when businesses receive the highest number of purchases.
Set a daily budget for your ad campaign to allow the engine to ramp up. The machine learning capabilities in the Criteo platform will collect the data and focus on increasing the incremental benefit of the campaign by targeting the customers with the highest potential value. Set a campaign spend limit to specify the maximum billed amount for a campaign during the renewal period.
This video will explain how marketers can prepare their advertising campaigns 60 days before the peak season for their business when purchases rise.