About Ad Tracking
Ad tracking helps you understand the effectiveness of your Criteo ads in your third-party analytics solutions. It's a powerful tool that allows you to identify where your ad traffic comes from and which ads are helping to achieve your marketing goals.
Through Criteo's ad tracking system, you can monitor user interactions with your retargeting and acquisition campaigns across the web. The tracking provides detailed insights into how users engage with your product ads, from initial click-through to final conversion on your website.
How does it work?
Criteo ad tracking helps you understand the effectiveness of your ads in third-party analytics solutions. You can leverage it to identify where your ad traffic comes from, which ads are helping achieve your marketing goals, and gather insights for campaign optimization.
You can configure your ad tracking in two different ways:
Ad Set Level Tracking (Recommended)
This allows you to track all ads attached to the ad set simultaneously, regardless of their types. This is the most common and recommended way to set up your tracking because:
Simplified management: One tracking configuration applies to all ads within the ad set, reducing setup complexity.
Consistency: Ensures uniform tracking across all ads in the campaign.
Efficiency: Faster setup process when launching multiple ads simultaneously.
Automatic coverage: New ads added to the ad set automatically inherit the tracking configuration.
Ad Level Tracking (Override option with advanced settings)
This provides a dedicated tracking setup for each individual ad and allows you to override the ad set level tracking with particular tracking for specific ads. Choose this when:
Granular control: You need different tracking parameters for specific high-performing or test ads.
A/B testing: Running experiments that require unique tracking for different ad variations.
Specialized campaigns: Certain ads have unique attribution requirements or feed into different analytics systems.
Override scenarios: You want to track specific ads differently while maintaining general ad set tracking for others.