Learn more about how Dynamic Creative Optimization works or other types of Criteo ad formats.

In this article:

Creating showcase ads

To create Showcase ads, go to the Campaigns section of Management Center, select “Ads”, then click on Create Ad.

Choose a name and the ad set for your new Showcase ad. You can also add a description.

From there, select the ad type called Showcase.

Now you are ready to customize your ad. Upload your images, logo and select the color, font, and other details that you’d like to include.

Branding image

Drag and drop the image file you would like to feature on the ad. The image uploaded will be cropped to three aspect ratios (square, vertical, and horizontal), so that it will fit all ad sizes.

Tips:

Use .jpg or .png files
The file size shouldn’t exceed 5 MB
Aspect ratio: 1:1 / 2:3 / 1.91:1
Recommended image sizes: 1200x1200px, 800x1200px, and 1200x628px

Landing page

You can add a landing page URL to your image. Pick a landing page that matches your campaign objective. You can select “First product URL” which redirects the user to the first recommended product or create a custom URL that is part of your website or app domain.

✅ Tip: Check that this page is correctly tagged with Criteo OneTag so you can measure qualified visits and user engagement.

Ad placement settings

An ad placement represents a group of sizes that share the same ratio group.

You can enable and disable the different ad placements. To do so, click on the Ad Placement settings and enable or disable the ad placements that you want.

In that same section, you can see the percentage of inventory that each ad placement represents. Take this into consideration if you decide to disable any ad placement. This will help you calculate a potential negative impact on your campaign.

Designing your ad

Logo

Upload your logo. Usually, this will be the one that you display on your website. If you have several versions of your logo, you can upload three different versions: Square, horizontal, and vertical.

Choose the ones that will contrast with light backgrounds and that are neither too wide nor too narrow for readability in the ads. If you have an all-white logo, use your secondary color logo.

Use a .jpg and .png file
File size shouldn't exceed 5 MB
Dimensions (width and height) can be as big as 800 and 2000 pixels, but for best rendering, keep your logo size under 600 and 1200 pixels

In advanced settings, you can choose from the following options:

Logo size: either standard (15% of the ad space) or large (25%). We recommend choosing the standard size to maximize performance
Logo position: You can select whether your logo shows at the top or bottom of square/vertical ads. The left or right position will apply for horizontal ads
Logo display: For each logo ratio, you can choose the position you’d like to see the logo displayed: left, center, or right

Product image fit

Choose whether your product catalog images should fit inside the allocated space ("Ensure fit") or whether they should fill that space ("Fill space"). If you choose Fill space, there may be some image cropping.

Color

Choose the ad background, body text, and price colors. If you are unsure of which colors to use, we suggest keeping the default values.

In the advanced options, you can set additional colors for the logo background, the discount background vs. the discount text, the call to action background vs. the call to action text, and the call to action border. You can switch between the background and text colors by clicking the double arrow button.

Font family

Choose a primary font family that matches your website. We only use "web-safe" fonts to ensure that ads are rendered clearly across any device or browser.

If you can't find your exact website font family, use the closest one in the list. If you don’t know which font to choose, Arial is a popular choice that renders well.

In the advanced options, you can choose a secondary font. Once you pick the secondary font, you can decide between the primary and secondary fonts for each section of the ad: title, description, price, retail price, and discount. You can specify the font size (small, standard, large) and the font style (bold, italic, underlined) for each of the elements previously mentioned.

Call-to-Action (CTA)

A Call-to-Action (CTA) is an action-driven instruction to your audience intended to provoke an immediate response, such as “Buy now” or “Go!”.

We will recommend an optimal set of calls to action, which you may change as needed. You can enter up to eight calls to action. These should be short, action-driven, and fewer than 12 characters. Our technology will automatically display the best CTA for each shopper and context.

Note: All Showcase Ad elements are available to clients globally, except for clients located in Japan, Korea, and Russia

Previewing your ads

You can preview your ad on the right side of the page. You can filter your preview by ad placement. If you update any of your ad settings, you can manually refresh the preview by clicking the refresh button.

If you'd like a full preview of all possible dynamic ads, click on the "View all ads" button. Navigate across the different formats by using the tabs at the top. Filter by ad placement by using the dropdown button.

Scheduling your ads

You can choose the start and end time for your ad. Select your time zone, start date, and start time. You can also schedule an end date if you want the ad to stop delivering at a specific time.

If there is no other ad linked to the ad set by the time the end date is reached, the campaign will stop delivering.

Updating showcase ads

To edit your showcase ads, click on the Ad tab within the Campaigns section. Click on the three dots menu icon next to the ad you want to edit. From there, you can click on “Edit ad” to update your live dynamic ad name, description, ad placement, logo, color, font settings, CTA, landing page URL, and display rules. Save the changes when you have finalized your ads.

If you would like to change the ad set, ad type, ad format or scheduling, you will need to duplicate the ad and modify it before publishing the duplicated version. For draft showcase ads, all fields can be updated.

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Showcase ads combine an image with whatâ€™s in-stock in your product catalog to create personalized recommendations for each shopper. They leverage Criteoâ€™s Dynamic Creative Optimization+, automatically adapting based on each customerâ€™s interests and how close they are to purchasing.

Example:

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Campaign Manager 소개

Campaign Manager 소개