Check your Event & Catalog Match Rate
What is the Event and catalog Match Rate?
This score compares the list of product identifiers in your product catalog feed with the list of product identifiers that Criteo collects from your website through the Criteo One Tag.
The more product identifiers match between these two sources, the higher your score.
A good matching score enables to display accurate product into banners.
This calculation depends on the correct integration of the Criteo OneTag on all your product pages, as well as on the availability of these same products in your product catalog feed sent to Criteo.