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Video ads

How to create Video Ads?

To create video ads: 

  1. From the left navigation panel, select Creative library and click + New creative. 

  1. Name your creative and enter a description (optional). 

  1. Under Creative format, select Video and click Continue.

    Technical specifications for uploading video

    We accept the following aspect ratios:

    • Horizontal – 16:9  

    • Vertical – 9:16  

    • Square – 1:1  

    • Video file type: .mp4  

    • Maximum video file size: 25 MB  

    • Video resolution: at least 720 pixels and a minimum 2500kbps bit rate  

    • Video maximum length: 30 seconds 

  2. In the Creative Design section, upload your videos and enter the Landing page URL. 

  1. If you want to show products from your catalog on top of your video, you can enable the Product Overlay toggle.

  2. To make the creative eligible for social ads, turn on the Social Media toggle and complete the required fields.

  3. Once done, click Finish and Save. 

Tips for Creating Effective Video Ads

Maximize engagement with your video ads by following these best practices:

  • Capture attention early with a strong opening hook.

  • Use storytelling to create a clear and engaging narrative.

  • Create content that connects emotionally with your audience.

  • Make your brand visible throughout the video, including your logo.

  • Add captions or subtitles to improve accessibility and reach viewers who watch without sound.

  • Keep your message clear, concise, and easy to understand.

  • End with a strong call to action that encourages viewers to take the next step.

  • Use consistent brand elements, such as colors, logos, and fonts.

  • Use videos with a duration of 15–30 seconds for best results.

  • Optimize videos for mobile devices by using vertical or square formats and keeping file sizes manageable for faster loading.

  • Monitor video performance using analytics tools, such as the video reports available in Commerce Growth.

Tips for creating effective video ads for Social Platforms

Social is a different environment from the web. People scroll fast, sound is often off, and you have about three seconds before they move on. These tips are specific to running video on Social:

  • Hook before the scroll does

    • Put your brand or product on screen in the first three seconds, not after a logo animation or a slow build.

    • The opening frame is your most valuable real estate.

  • Design for silence

    • 85% of social videos are watched without sound.

    • Captions, on-screen text, and visual storytelling aren't optional; they're how most people will experience your ad.

    • Design for silence first, then layer in audio for viewers who have it on.

  • Go vertical

    • Most people hold their phones vertically.

    • The 9:16 vertical format fills the screen and captures significantly more attention than horizontal or square formats.

    • Always upload a native vertical asset. Don't rely on a cropped web video.

  • Match your CTA to your goal

    • Be specific, as vague calls-to-action can get ignored.

    • For example:

      • Driving awareness or discovery - "Discover More" or "See How"

      • Driving traffic or visits - "Learn More" or "Find Out How"

    • Driving sales or conversions - "Shop Now" or "Get Yours"

  • Keep it focused

    • Keep only one message per video

    • Social audiences aren't looking for a product demo. Pick one benefit, one product, or one offer and make that the entire story.

    • The more specific the message, the more likely it is to land.

How to create VAST/VPAID Tags Ads?

To create VAST/VPAID Tags ads: 

  1. From the left navigation panel, select Creative library and click + New creative. 

  1. Name your creative and enter a description (optional). 

  1. Under Creative format, choose VAST/VPAID Tags.

    Technical specifications for VAST/PAID Tags

    Third-party in-stream video ads are accepted according to the technical specifications and policies outlined below:

    • VAST 2.0 or higher is supported.

    • OMID trackers are supported.

    • Maximum 30-second ad duration.

    • Either a Video MP4, a VPAID or a WRAPPER should be included in the VAST.

    • Video ads can be rendered on any player size and in any ratio.

    • MP4 files with a resolution of at least 720 pixels and a minimum 2500kbps bit rate.

    • Only one VAST wrapper that redirects to one VAST in-line is permitted.

    • Companion ads are not taken into consideration.

    • Ad Pods (a sequence of linear ads played back-to-back) aren’t supported.

    • All ad responses must be SSL-compliant (HTTPS). All servers involved require full SSL certification.

    • All creatives must be free of applications, such as activeX, viruses, exit pops, spyware, and malware.

    • VAST tag URL supports macros. See our list of supported macros and formats here.


    Our system will read to control and detect most of the attributes of your VAST tag.

    Please control and fill out the information if necessary. This information (such as duration, mime-types available, and if your VAST contains VPAID and should only target this inventory) is used to adapt the bidding to your creative.

  2. Click Add VAST tag URL, enter your VAST URL, and change the macros. 

  1. Click Detect attribute and ensure that the attributes are correct.

  2. Associate your ad with an ad set. 

  1. If you want, include impression trackers and VAST quartile trackers.  

  1. Save & go live.

Video Ads Approval

Your video ads need to be approved before we display them in our inventory. This process may take up to 12 hours. 

To check the status of your video ads, using the left navigation bar, go to the Creative Library under the Assets section.

To learn more about the creative ad status, click here.

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