Creative design status and ad statuses
There are several design statuses associated with a creative.
Draft: Creative is in draft mode and has not been launched to an ad and may still need editing before launch.
Pending: Creative is still deploying to your ad as the assets need to replicate. The process can take up to 30 minutes before your creative moves to Ready.
Ready: This Creative is currently delivering as it has at least one Ad live and is ready to be used in additional Ad Sets.
Archived: An archived creative could get deleted, which will remove it from the Creative Library and make it unrecoverable. You can archive an ad by clicking the three dots to the right of the creative and selecting Archive.
Ad statuses
In the Campaign section, your ads can have different statuses:
Deploying: Your ad is undergoing deployment. This process can take up to 30 minutes before your ad goes live.
Waiting for approval: Our team needs to approve your ad before displaying it in our inventory. This process takes up to 72 hours.
Rejected: Your ad was rejected and will not be displayed in our inventory.
Live: This ad is delivering on a specific Ad Set.
Scheduled: This ad will be delivered on the Ad Set once the start date is reached.
Not delivering: This ad cannot be delivered now or later because of an issue with the Ad Set or Campaign.
Paused: Your ad was delivering but paused via the Off/On toggle.