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Switching to the Dynamic Loader for Criteo OneTag

The Dynamic Loader replaces the pre-existing static implementation of OneTag. This relied on a static selection of events that were dependent upon the page and event specifically being called.

Due to its more flexible construction, the Dynamic Loader makes it possible to pass events and other data dynamically. This means better and more consistent event tracking without the limitations of a static setup.

Some benefits of integrating dynamic loader include:

  • Gradual introduction of new features and improvements to your OneTag library

  • Controlled testing to ensure a smooth transition and minimize disruptions.​

  • Flexibility for selective rollout to specific partners and conducting A/B testing

  • Real-world testing of new features before official release

  • Customization to meet your specific requirements and integrate partner-specific features

  • Comprehensive tracking of user activities for improved measurement and insights

  • If correctly installed on all the pages of an advertiser's website, it can prevent "tagging gaps", i.e. non tagged pages (the Visit event). This can result in an improvement in qualified visits

Who needs to update the Dynamic Loader? 

You may already be using the Dynamic Loader for Criteo OneTag. If you need to update your integration, you will receive an update from Commerce Growth or your Criteo account representative will reach out to you.

You can choose your implementation type as per your preference.