Launching Meta Ads
Launch your campaigns on Meta and access new touchpoints by reaching consumers when they are not on the Open Internet. It also allows you to target audience segments that are almost exclusive to social platforms, such as millennials.
Eligibility criteria for activating Meta ads:
You should have a dynamic product feed (we do not support static banners).
Meta Ads can be enabled on ALL campaigns created in Commerce Growth.
We strongly recommend running with Adaptive or Budget business models. CPC is supported but not optimal.
Ensure that your Facebook page is successfully integrated with Commerce Growth.
Please ensure that your ads are compliant with Meta Advertising policy: Introduction to the Advertising Standards | Transparency Center
Integrating Meta Account
To launch Meta ads from your Commerce Growth account successfully, you first need to allow Criteo access to your Facebook page.
Follow the steps to integrate your Meta account with Commerce Growth.
1. Use the left navigation bar to open Settings. Click on Account and select Connections.
2. Click on Link an App and select Meta and the dataset you want to attach.
3. Provide your Facebook Page Id (You can find your Facebook ID using this guide.)
4. Now, open your Facebook account to grant access to Criteo Business Manager by following these steps:
Go to Settings & Privacy and click on Page set up under Audience and Visibility on the left navigation bar.
Click on the View button next to Page access and approve Criteo’s request.
Once your Meta account is successfully integrated with Criteo, you can activate Meta campaigns.
Activating Meta Campaigns
Before we jump into the activation flow, here’s a quick checklist of items that you need to keep in mind for campaign activation.
You should have a dynamic product feed (we do not support static banners).
Meta Ads can be enabled on ALL campaigns created in Commerce Growth.
We strongly recommend running with Adaptive or Budget business models. CPC is supported but not optimal.
Ensure that your Facebook page is successfully integrated with Commerce Growth.
Please ensure that your ads are compliant with Meta Advertising policy: Introduction to the Advertising Standards | Transparency Center
Follow the steps to activate your Meta Campaign on Commerce Growth
Use the left navigation bar to go to Campaign Overview by clicking on Campaign under the Manage & Measure section. Select Ad sets.
You will find a new column in the table called Social Media. If your Ad set is eligible for activation, the label will say eligible. We have mentioned the eligibility criteria in the above section.
Click on the three dots of the eligible campaigns and select Extend to social media.
Now if your Meta account is not successfully integrated with Commerce Growth, you will be prompted to set up the account. Otherwise, you will be directed to the activation flow where you need to create a social ad and set up your budget.