Table of contents
Specifications
Certain fields are required and indicated below. Optional fields are not required but are highly recommended as they will streamline your campaign management, help improve performance, and/or enhance your shoppers’ experience.
When you create your product catalog, there are different required fields for different industries. Your product feed should match your business type.
id (required)title (required)link (required)image_link (required)price (required)additional_image_link (optional)sale_price (optional)availability (optional)description (optional; required to run Facebook ads)google_product_category (optional)brand (required for Criteo Commerce Max)star (optional)item_group_id (required for product variants)adult (optional)GTIN (required for Criteo Commerce Max)MPN (required for Criteo Commerce Max)unit_pricing_measure (optional)unit_pricing_base_measure (optional)