Specifications
Certain fields are required and indicated below. Optional fields are not required but are highly recommended as they will streamline your campaign management, help improve performance, and/or enhance your shoppers’ experience.
When you create your product catalog, there are different required fields for different industries. Your product feed should match your business type.
id (required)title (required)link (required)image_link (required)price (required)additional_image_link (optional)sale_price (optional)availability (optional)description (optional; required to run Facebook ads)google_product_category (optional)brand (required for Criteo Commerce Max)star (optional)item_group_id (required for product variants)adult (optional)GTIN (required if no MPN is assigned)MPN (required if no GTIN is assigned)unit_pricing_measure (optional)unit_pricing_base_measure (optional)Product rating (optional)Badge (optional)