Table of contents
![](https://media.stonly.com/media/images/74621e88-583d-4111-bbfc-b832dbecdd78.png?s=fe0ebc1fc51896a19e9c485dba0d78378bb3d79c4b8b0e866742fcc2f80fa276747675b3166e0147909ba11ff61d5c86b46d8e2a95003cb4f3c248e30b5e0c14e42207d4f6d860cc7b7ea7586ed57e01265e68c2061fff4d30bdb94d37aba4891423e29addadb892aff710c4cbb72086&w=1280&h=1440&auto=format)
![](https://media.stonly.com/media/images/74621e88-583d-4111-bbfc-b832dbecdd78.png?s=fe0ebc1fc51896a19e9c485dba0d78378bb3d79c4b8b0e866742fcc2f80fa276747675b3166e0147909ba11ff61d5c86b46d8e2a95003cb4f3c248e30b5e0c14e42207d4f6d860cc7b7ea7586ed57e01265e68c2061fff4d30bdb94d37aba4891423e29addadb892aff710c4cbb72086&w=1280&h=1440&auto=format)
Specifications
Certain fields are required and indicated below. Optional fields are not required but are highly recommended as they will streamline your campaign management, help improve performance, and/or enhance your shoppers’ experience.
When you create your product catalog, there are different required fields for different industries. Your product feed should match your business type.
id (required)title (required)link (required)image_link (required)price (required)additional_image_link (optional)sale_price (optional)availability (optional)description (optional; required to run Facebook ads)google_product_category (optional)brand (required for Criteo Commerce Max)star (optional)item_group_id (required for product variants)adult (optional)GTIN (required for Criteo Commerce Max)MPN (required for Criteo Commerce Max)unit_pricing_measure (optional)unit_pricing_base_measure (optional)