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Set up your Product Catalog

A Product Catalog, also known as product feed, is a file that contains information about all of the products or services available on your site. This information includes product ID, name, description, price, and availability, as well as the image links and other custom data you’d like to keep at the product level. Our technology will use the information from your Product Catalog to build your ads in real-time.

Once an import is set up, your Product Catalog will automatically be fetched and processed by Criteo on a regular basis, ensuring that your ads are displayed with the most up-to-date product information.

With a well-set-up product catalog, you’ll also be able to benefit from additional Criteo features, like focusing on the most popular products or creating various product sets to launch ads that contain specific products of your choice. 

If you already have a Google or Facebook product feed, there's no need to create a new one. You can use the same file for your Criteo product catalog.