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Mobile Measurement Platforms

Mobile Measurement Platforms (MMPs) and Measurement Capabilities

Measurement is at the core of every solution we build. With Criteo, your investments are always tied to clear, rules-based measurements. The goal of our MMP integrations is to help you understand, track, and optimize performance across all elements of your mobile app campaigns. 

Our reporting tools give you insights into: 

  • Placements 

  • Creatives 

  • Audience Performance 

  • Top Products & Categories 

  • Invalid Traffic 

  • Shopper Journey 

Benefits of using MMPs

  1. Real-Time Campaign Measurement

    • View campaign performance and insights in real time. 

    • Create custom reports, schedule them, and use ready-to-go templates for different marketing objectives. 

    • Dashboards are customizable, but the options vary by MMP. Most platforms allow adjustments such as time periods, time zones, and attribution windows, as well as applying filters and breakdowns.

  2. Mobile Attribution

    With Criteo’s measurement capabilities and MMP integrations, you can: 

    • Prove the value of your branding and performance budgets. 

    • Optimize campaigns in real time. 

    • Make smarter decisions based on actionable insights. 

    • Leverage built-in fraud detection to protect ad spend against bots, click farms, and fake installs.  

  3. Measure Beyond ROAS 

    Track the lifetime value (LTV) of your customers: 

    • Identify retention opportunities. 

    • Focus on your most profitable customers using CDP, CRM, or in-store data. 

    • Access advanced reporting on purchase frequency and recency. 


  4. Full Funnel Report 

    Understand how upper-funnel campaigns (awareness/consideration) impact lower-funnel performance (conversion): 

    • Simple Setup: Categorizes ad sets as upper or lower funnel. 

    • Reported Uplift: See how exposure to both funnel stages drives more visitors and buyers. 

    • Better Budgeting: Use insights to allocate budgets effectively. 

    • Flexibility: Compare any ad set to inform media planning. 


  5. Deeplinking Capabilities 

    Deeplinking refers to the practice of using a hyperlink that links directly to a specific page or screen within a mobile application, rather than just launching the app’s home screen. 

    • Enables seamless user experiences from ad to app content 

    • Critical for re-engagement campaigns and onboarding flows.

We integrate with the following leading app attribution partners. Click the button below to access detailed support documentation and explore key information for every MMP:

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