Introducing GO Campaigns
GO campaigns offer an efficient, AI-powered way to run cross-channel campaigns across web, app, and social, using Display, Native, and Video ad formats.
Powered by Criteo AI, this streamlined campaign creation flow automatically analyzes your data, configures optimal settings for your marketing objectives, and helps you easily set up and manage campaigns, all while saving time and maximizing performance to achieve your goals.
What makes GO campaigns so powerful?
The answer lies in three game-changing capabilities:
Full funnel excellence: Delivers optimized results at every stage of the customer journey, from brand discovery among new-to-brand audiences to new customer acquisition and revenue maximization.
AI-Driven performance: Proprietary algorithms automatically adjust bidding, targeting, and creative elements in real-time to continuously maximize campaign effectiveness.
Dynamic personalization: Intelligent product selection matches each ad to user intent, dramatically increasing engagement and conversion rates.
Benefits of GO campaigns include:
Maximum performance: Delivers exceptional results through AI-optimized configurations and proven ad formats tailored to crush your specific marketing goals.
Effortless setup: Launch high-performing campaigns in minutes, not hours—just a few clicks and you're live.
Smart automation: Spend less time on manual optimizations and more time growing your business with our intelligent budget.
GO campaigns are ideal for:
Growth-oriented businesses that seek high-performance marketing strategies.
Performance marketing managers who want automated optimization without manual bid adjustments.
Marketers looking to reach their marketing goals across the funnel cost-effectively.
Businesses that are looking to build brand salience, reach high-intent new-to-brand audiences, and grow long-term revenue. GO campaigns are a strong fit when you want to:
Reach new-to-brand shoppers and grow brand awareness before they start searching
Enter a new market or launch a new product
Grow your customer base by converting first-time buyers
Re-engage existing visitors and customers to maximize revenue
Invest in long-term, sustainable business growth
Run a full-funnel strategy, right from audience building to conversion, all in one platform
When to use them?
GO campaigns are perfect for you if you want to maintain stable growth through a high-performance sales funnel easily and quickly. They work best as ongoing strategies for three essential business goals:
Reaching entirely new audiences who've never encountered your brand.
Cost-effective acquisition of new customers.
Maximizing revenue from new and existing customers.