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Image ads

Create Image Ads

  1. Using the left navigation bar, go to Campaigns under the Manage and Measure section. Select Ads tab > Create ad > Design a new creative.  

  1. In the Design creative window, add the following:  

    • General information:  

      • Creative name

      • Creative description (optional)

    • Creative format: Image 

  2. Click Continue button.

  3. To upload your files, drag and drop them into the Creative Design section.  

4. Next, under the Landing page URL section, enter the website or app domain link where you want your viewers to land when they click on the ad.

If you intend to use this creative in a mobile or app ad set, fill in the iOS or Android redirection fields.

  1. Use the Test URL button to ensure the redirection is working properly. 

  2. Click Save creative and continue to proceed.  

Set up and launch your Image Ad

To set up and launch your image, follow the steps in the Launch creative window that opens next.

  1. Fill in the following under General information:  

    1. Ad name  

    2. Ad description (optional)  

    3. Ad set - select the ad set that you want your ad to be associated with.

  1. Next, to monitor your ad’s performance, set up click and impression trackers under the Ad tracking section.  

Click tracking parameters

You can either: 

  1. Add a general tracking to track all ads with one URL.  

  1. Set up individual tracking for each ad size you selected in the dropdown menu.   

By applying a suffix: &utm_source=criteo&utm_medium=display&utm_campaign=my_campaign&utm_id={{adsetid}} 

OR 

By applying a prefix : https://ad.myredirection.net/tracking/?url= 

Impression tracking parameters 

Add an external pixel to track when people see your ad.

You can either: 

  1. Add a general tracking to track all ads with one URL.  

  1. Set up individual tracking for each ad size you selected in the dropdown menu.

By applying a pixel: https://example.landing.url/?parameter=value&utm_source=Criteo&... 

  1. Use the Scheduling section to choose the start and end time for your ad. Select your time zone, start date and start time. You can also schedule an end date if you want the ad to stop delivering at a specific time. 

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