About the customer journey from Acquisition to Retention
You can select your campaign advertising Objectives for your target audience based on your customer Acquisition to Retention Goals.
There are 3 touchpoints aka Objectives, within each Goal:
Awareness,
Consideration
Conversion.
Each Goal / Objective combination should have its own dedicated advertising strategy to ensure that the customer is targeted at every touchpoint in their buying journey.
Goals | Objectives | Description |
|---|---|---|
Acquisition | Awareness | Generate interest in your products or service.
|
Consideration | Get new people who never visited and/or bought to visit your site or store and learn more about your brand and offer. | |
Conversion | Convert new customers and drive sales or conversions for your products or service. | |
Retention | Awareness | Generate interest for your brand, products and/or services from existing customers or visitors. |
Consideration | Get customers to engage and interact regularly with your brand, products and service. | |
Conversion | Get customers to make repeat purchases, buy new products and/or services and increase their lifetime value. |