Display ad metrics
List of all the metrics available for web Awareness, Consideration, Sales, and Conversion Events.
Advertiser value | The revenue generated by each product, considering the margin (if provided in your product catalog). |
Assisted sales | The number of sales a given ad set/campaign contributed to (generated displays/clicks), but was not the last touchpoint. The higher the number, the more important it is to continue to run that ad set/ campaign to continue to drive increased performance. |
Assists per sale | The ratio between the assisted sales that the ad set/campaign contributed to v/s the sales attributed to that ad set/campaign. |
App installs | The number of installations of your app. |
Audience | Potential users who could be served an ad. |
Average cart | Average revenue generated by a sale. |
Bounce rate | The proportion of website visitors leaving after only viewing one page. |
Clicks | The number of clicks driven by the ads. |
Cost | The overall cost of your ads or video ads. |
COS (Cost of sale) | The ratio between the cost generated by the ad set(s) vs. the revenue generated by the sales, figured as a percentage. |
COV (Cost of advertiser value) | The ratio between the advertiser value generated by the sales vs. the cost generated by the ad set(s), figured as a percentage. |
Cost per install | The amount of money it costs to get one customer’s sale after they’ve installed your app. |
CPO (Cost per order) | The amount of money that needs to be spent to get one order or transaction. |
CPV (Cost per Visit) | The amount of money spent to get one visit to your website |
CPOV (Cost per store visit) | The amount of money spent to get one visit to your physical store |
CPM (Cost per mille) | The amount of money spent per thousand displays, available for CPM-based ad sets only. |
CTR (Click through rate) | The rate or frequency at which users click through to a landing page from an ad. |
Customer Acquisition Cost | (Total Cost per campaign or ad set) divided by Number of first time buyers |
CVR (Conversion rate) | The percentage of completed purchases compared to the clicks that occurred. |
Displays | The number of times your ads have been shown on a screen. |
eCPM (Effective cost per mille) | The amount of money spent per thousand displays. |
Exposed users | The number of users who have been served an ad. |
Install rate | The percentage of completed app installs compared to the number of clicks. |
Omnichannel ROAS (Return on Ad Spend) | The ratio between revenue generated ( both online and offline) and the cost. |
Omnichannel revenue | The revenue generated by online and offline sales. |
Omnichannel sales | The number of online and offline transactions or conversions resulting from Criteo ads. |
Potential displays | The number of display opportunities, or the number of bid requests received. |
Post-install sales | The number of times a customer has bought something from you after they’ve installed your app. |
Post-install CVR (Conversion rate) | The percentage of users that bought something from you after they’ve installed your app. |
Post-install COS (Cost of sale) | The amount of money it costs to get one customer’s sale after they’ve installed your app. |
Post-install order value | The average value of a customer’s order after they’ve installed your app. |
Post-install CPO (Cost per order) | The amount of money it costs to get one customer’s order after they’ve installed your app. |
Post-install ROAS (Return on Ad Spend) | The ratio between the revenue generated and how much you spent to get customers to install your app. |
Qualified visits | The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click. |
Reach | Share of potential users who have been served an ad. |
Revenue | The number of sales one of your campaigns or ad sets contributed to (with clicks or displays) on your site or app. |
ROAS (Return on ad spend) | The ratio between the revenue generated and the cost. |
Sales | The number of completed e-commerce transactions or purchases. |
Sales all | Sales on your website enriched with the estimated performance of non-observable users = it is a modelled metric (all metrics suffixed by "all" are modelled ones). |
Store ROAS (Return on Ad Spend) | Store Return on Ad Spend. The ratio between the revenue generated in-store and the cost. |
Store revenue | The amount of revenue generated by in-store sales. |
Store sales | The number of completed in-store transactions or purchases. |
Untracked displays | This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance. native banners). |
Unviewed displays | The number of ads that have not been viewed. A display that doesn't meet the viewed display criteria is considered unviewed. |
Viewed displays | The number of times at least 50% of the ad appeared for at least 1 second for ads and 2 seconds for video ads, once started. |
Win rate | The number of impressions won divided by the total number of impressions that were bid on. |
[Event name] | The number of completed [Event name] conversion events |
Cost per event [Event name] | Cost ÷ number of completed [Event name] conversion events |
Conversion rate (CVR) [Event name] | Percentage of completed [Event name] conversion events compared to the clicks that occurred |