Campaign spend limits
Campaign spend limits allow you to specify the maximum amount that you will be billed for a campaign for a given renewal period. This limit will be applied to all ad sets that are grouped under the campaign.
Campaign spend limits are a good way to ensure multiple ad sets adhere to a total budget. However, as there are no pacing or delivery distribution for spend limits, spend will be allocated depending on the ad set budget settings. If no ad set budgets are set, spend will be allocated to the ad set with the highest demand or performance.
Campaign spend limits are a good way to ensure multiple ad sets adhere to a total budget. However, as there are no pacing or delivery distribution for spend limits, spend will be allocated depending on the ad set budget settings. If no ad set budgets are set, spend will be allocated to the ad set with the highest demand or performance.