Adaptive ads

Adaptive ads are ideal for advertisers who don’t have a product catalog but would like to benefit from Criteo's Dynamic Creative Optimization+.

Adaptive ads offer:

  • Broader reach: Reach more inventory by adapting to a variety of publisher ad sizes, including native placements

  • Automatic optimization: Over time, the campaign delivers on the combinations that perform the best, showing the most effective versions of the ad and saving you time

  • Use videos: Add your latest videos and increase the number of ad variations to drive optimal campaign performance

  • Simple and quick set-up: Provide a few brand assets to start including images and copy to use across the ads

Are you currently running image ads? Adaptive ads with images and text reach 18% more domains than image ads due to their adaptive nature with any publisher ad space. Campaigns live with adaptive ads (image and text) also see a 14% higher click-through rate and 30% higher return on ad spend in comparison to campaigns with live image ads. 

You can also experiment to compare how each performs with the "optimize and rotate ad delivery strategy".
Keep going to learn more about adaptive ads and other types of Criteo creative formats.