Adaptive ads

Adaptive ads require limited brand assets and are ideal for advertisers without a product catalog who would like to benefit from Criteo's Dynamic Creative Optimization+.

Adaptive ads offer:

• Broader reach: Reach more inventory by adapting to a variety of publisher ad sizes, including native placements

• Automatic optimization: Over time, the campaign shows the best combinations of the ad. This saves time by not having to try different versions

• Video integration: Adaptive ads can incorporate your latest video assets and increase the number of ad variations to drive optimal campaign performance

• Simple and quick set-up: Adaptive ads are simple to set up, requiring only a few brand assets such as images, video assets, and copy to use across the ads

Continue reading to learn more about adaptive ads and other Criteo creative formats.