Ad set budget strategy
If you have set a spending limit at the campaign level, you can fine-tune its control using the budget options at the ad set level.
Ad set budgets have two main components:
1. Delivery pacing: It controls how your budget will be spent.
2. Renewal period: This controls if and how often your budget value will renew automatically.
As you select your preferred Delivery pacing and renewal period, an information box will explain how your budget will be paced according to your selections.
Ad set budgets have four renewal periods:
Daily: Amount to be spent at a daily level. Renewed at 00:00 UTC every day.
Weekly: Amount to be spent during a calendar week, renewed based on the delivery week that is selected. Renewed at 00:00 UTC weekly.
Monthly: Amount to be spent over the calendar month. Renewed on the 1st of every calendar month at 00:00 UTC.
Lifetime: Amount to be spent over the course of the ad set’s schedule. The duration of a lifetime is determined by an ad set schedule. If an ad set has no end date, the ad set will enter not not-delivering status once a lifetime budget is spent, as lifetime budgets do not renew or reset automatically.