Ad set budgets
The budget setting for ad sets allows you to specify the amount or pacing you’d like your ad set to spend.
Ad set budgets have three renewal periods:
- Daily: Amount to be spent at a daily level. Renewed at 00:00 UTC every day
- Monthly: Amount to be spent over the calendar month. Renewed on the 1st of every calendar month.
- Lifetime: Amount to be spent over the course of the ad sets’ schedule. The duration of a lifetime is determined by ad set schedule. Will not renew or reset