Ad Set A/B Tests

Criteo’s ad set A/B testing functionality enables you to test and understand the impact of changing various parameters of your campaigns to discover the best strategy to accomplish your business objectives. Our solution provides a simple way for you to measure the real impact of any control that can be adjusted, fully in self-service.

Here are a few things to keep in mind before setting up your A/B test :

• The control ad set and test ad set(s) must belong to the same campaign. The platform requires at least two ad sets to be involved in an A/B test.

• All ad sets need to either be live or be scheduled to be live at the time the A/B test begins.

• If you need to create a new ad set for the purposes of the A/B test, you can follow the standard ad set creation process within the campaigns section of Commerce Growth before applying it to the Experiments tab.

• The budget needs to be large enough to deliver at least a few million displays on each ad sets in order to maximize the chances of reaching statistic significance.