Loyalty
If your focus is on maximizing customer lifetime value and preventing churn, video ads become essential tools for loyalty building. If your marketing priorities center on customer retention and relationship deepening, these objectives likely align with your business goals:
“ROAS please”
“I want to re-engage my customers with a high chance of churn (predictive) with a new product”
For loyalty campaigns specifically, video content can reignite emotional connections with your brand, showcase new value propositions to existing customers, and create personalized experiences that demonstrate your commitment to their ongoing satisfaction and success.
Assets Needed
Video: You can upload a .mp4 video file or a 3rd party VAST tag
Define your audience
Select a campaign budget
Ad & impression tracking
Campaign Goals
Maximize post-view sales. Please note that the engine will go after maximizing post-view conversions, nevertheless, you can have a COS or ROAS target for this campaign.
Recommended Set up
Media Type: Video
Objective: Conversions
Audience: Retargeting or Contact list
Device coverage: All
Target by location: Advertiser’s country
Contextual targeting: Optional
Position targeting: Optional
Placement targeting: Optional
Cost controller: Budget
Frequency capping: Optional
Schedule: Optional
Budget strategy: Optimized
Creatives:
Design a new creatives (Select Video or VAST/VPAID Tags)
Use existing creatives