Conversion
The ultimate goal of most marketing campaigns is driving conversions—transforming interested prospects into paying customers. If your marketing objectives center on conversion optimization, these challenges likely resonate with your business goals:
“I want to drive conversions across the new traffic on my site”
“I want re-engage non-buyers, lapsed users”
“I want my new products to be shown to users that are the most likely to convert”
“Our ad is specific for Black Friday / Holidays / Summer, …”
OLV campaigns are great to drive new customers to maintain a healthy and thriving business. They contribute to short-term revenue growth and set the stage for long-term success, market expansion, and competitive advantage.
Assets Needed
Video: You can upload a .mp4 video file or a 3rd party VAST tag
Define your audience
Select a campaign budget
Ad & impression tracking
Campaign Goals
Maximize post-view sales. Please note that the engine will go after maximizing post-view conversions, nevertheless, you can have a COS or ROAS target for this campaign.
Recommended Set up
Media Type: Video
Objective: Conversions
Audience: Retargeting, Events, Contact List
Device coverage: All
Target by location: Advertiser’s country
Contextual targeting: Optional
Position targeting: Optional
Placement targeting: Optional
Cost controller: Budget
Frequency capping: 2 per day
Schedule: optional
Budget strategy: Optimized
Creatives:
Design a new creatives (Select Video or VAST/VPAID Tags)
Use existing creatives