Consideration
Many businesses face the challenge of converting aware prospects into engaged, interested potential customers. If your marketing goals focus on deepening engagement and driving consideration, these scenarios might sound familiar:
“I want my new product to be shown only to users that are the most likely to click or visit my website”
“I’d like to show my message to users similar to my shopper base ”
“We’d like to target all users interested by sport shoes in the US”
You can leverage online video campaigns as part of your marketing strategy to increase website traffic, enhance visibility, and engage with your target audience in a meaningful way.
Assets Needed
Video: You can upload a .mp4 video file or a 3rd party VAST tag
Define your audience
Select a campaign budget
Ad & impression tracking
Campaign Goals
When your primary objective is to increase website traffic through video advertising, focus on maximizing the number of visitors who click through to your site from your video ads.
Campaign goal setup: choose one of the following bidding strategies based on your traffic objectives:
Cost per visit: set a target cost for each user who visits your website from your video ad.
Cost per qualified visit: set a target cost for visitors who meet specific quality criteria (such as time spent on site, pages viewed, or engagement depth).
Recommended Set up
Media Type: Video
Objective: Visits
Audience: Prospecting or Lookalike
Device coverage: All
Target by location: Advertiser’s country
Contextual targeting: Optional
Position targeting: Optional
Placement targeting: Optional
Cost controller: Budget
Frequency capping: 2-3 daily
Schedule: Optional
Budget strategy:
Delivery pacing: Optimized
Renewal period: Daily, Weekly or Monthly
Creatives:
Design a new creatives (Select Video or VAST/VPAID Tags)
Use existing creatives