Discovery
If your marketing goals align with any of the following scenarios, video ads could be the solution you've been looking for:
“I want to show my new product to as many users as possible”
“I’d like to show my ads on the top news websites and apps”
“Our ad is specific for Black Friday / Holidays / Summer, …”
These common marketing challenges highlight a fundamental need: reaching the right people with compelling, memorable content.
When your campaign objective is to make users aware of your product, offer, or brand, video ads provide a powerful solution that can help you reach a wide range of audiences in an engaging and impactful way.
Assets Needed
Video: You can upload a .mp4 video file or a 3rd party VAST tag
Optional - Create a list of domains where you do or don't want their ads to appear using Placement targeting. We recommend to use minimum 100 values.
Define your audience
Select a CPM and a campaign budget
Ad & impression tracking
Campaign Goals
When running video ads focused on brand awareness and reach, your primary goal is to maximize the number of users who watch your complete video message. This ensures your brand story reaches as many potential customers as possible.
Recommended performance benchmarks:
Viewability rate: aim for a minimum of 75%.
Completion rate: target a minimum of 75% (based on 20-second ad duration).
Recommended Set up
To set up your online video campaign for optimal discovery, follow these recommendations:
Media type: video
Objective: maximize video views
Audience: broad targeting, behavioral or in-market
Device coverage: all
Target by location: advertiser’s country
Contextual targeting: optional
Position targeting: optional
Placement targeting: create a list of domains where you do or don't want your ads to appear.
Cost controller: define your bid
Bid strategy: dynamic Cost per mille (CPM)
Frequency capping: 2 per day
Schedule: optional
Budget strategy:
Delivery pacing: optimized
Renewal period: monthly, weekly or lifetime
Creatives: choose between either:
Design a new creative (select Video or VAST/VPAID Tags)
Use existing creatives