Discovery
If your marketing goals align with any of the following scenarios, video ads could be the solution you've been looking for:
“I want to show my new product to as many users as possible”
“I’d like to show my ads on the top news websites and apps”
“Our ad is specific for Black Friday / Holidays / Summer, …”
These common marketing challenges highlight a fundamental need: reaching the right people with compelling, memorable content.
When your campaign objective is to make users aware of your product, offer, or brand, video ads provide a powerful solution that can help you reach a wide range of audiences in an engaging and impactful way.
Campaign Goals
When running video ads focused on brand awareness and reach, your primary goal is to maximize the number of users who watch your complete video message. This ensures your brand story reaches as many potential customers as possible.
Recommended performance benchmarks:
Viewability rate: aim for a minimum of 75%.
Completion rate: target a minimum of 75% (based on 20-second ad duration).
Recommended Set up
To set up your online video campaign for optimal discovery, follow these recommendations:
Objective - Video Views
Set your campaign goal to optimize for the maximum number of video views, ensuring your content reaches the widest possible audience and increases brand awareness.
Audience - Broad Targeting, Behavioral or In-Market
Target users based on their online behavior patterns, interests, or demonstrated purchase intent. This approach helps you reach people who are most likely to be interested in your product or service.
Device Coverage - All
Ensure your video ads appear across all device types (desktop, mobile, tablet) to maximize reach and accommodate users' varying viewing preferences and habits.
Target by Location - Use location targeting
Location targeting allows you to show your ads only in the countries, regions, or zip codes where your customers are. This helps you focus your budget on the areas most likely to drive results.
Contextual Targeting - Optional
This feature allows you to display ads alongside content that's relevant to your product or service. It's optional because broad targeting may already be sufficient, but adding contextual targeting can improve ad relevance and performance by placing your video ads in environments where users are already interested in related topics.
Position Targeting - Optional
Control where your ads appear on web pages (top, middle, bottom). This is optional since many placements can be effective, but specifying position can help if you want premium visibility or have specific performance data showing certain positions work better for your audience.
Placement Targeting - Create a list of domains (Optional)
Build inclusion/exclusion lists for specific websites and apps where you want/do not want your ads to appear. However, this will restrict delivery and limit optimization.
Cost Controller - Define your Bid
Set the maximum amount you're willing to pay for each impression or view, giving you budget control and ensuring cost-effectiveness.
Bid Strategy - Dynamic Cost Per Mille (CPM)
Use automated bidding that adjusts your cost per thousand impressions in real-time based on auction competition and likelihood of achieving your objective, optimizing for better performance and efficiency.
Frequency Capping - 2 Per Day
Limit how often the same user sees your ad to prevent ad fatigue and annoyance, while ensuring sufficient exposure for message retention. Two exposures per day typically balance reach and frequency effectively.
Schedule - Optional
However, it is optional, but we recommend using always-on to keep your campaign running continuously without an end date. Use the scheduling feature to control exactly when your ads start and stop — this is ideal for time-limited promotions or seasonal campaigns.
Budget Strategy
Delivery Pacing - Optimized
Allow the platform to distribute your budget throughout the campaign period for optimal performance, rather than spending it all at once.
Renewal Period - Monthly, Weekly, or Lifetime
Choose how long your campaign runs and whether budgets are reset periodically, depending on your marketing calendar and budget management preferences.
Creatives - Design a new creative or use an existing creative
Design a new creative: create fresh video content or implement VAST/VPAID tags for interactive video ads that can provide richer engagement and measurement capabilities.
Use existing creatives: leverage previously created video assets to save time and maintain consistency with established brand messaging.