Table of contents
About the Creative Library
The creative library stores all the creatives used to build and manage ads that are delivered across a campaign, enabling creative collaboration during the development process.
A creative is made of all the components your audience will see in an ad. It is a mix of design assets and settings meant to help you define what people will see when looking at your ad.
Ads link the creatives to one or multiple ad sets and define the inventory type when needed and schedule when the Ad will start and end.
In this article, you’ll learn more about:
Manage creatives
Add a new creative
Criteo Creatives
Duplicate a creative
Launch a new ad
Creative design statuses
Ad statuses
Manage creatives
To manage creatives, go to the creatives section in the navigation pane.
Creatives are grouped by the ones built in Commerce Growth or "Your creatives” and those built by the Criteo team, or “Criteo creatives”. It is also possible to preview or see the list of ads linked to creatives built by our team. You can filter by design status and creative format, or search for a creative by name to manage them.
All creatives can be duplicated and used across several ad sets by launching an ad via the action button available on each creative card.
You can edit, duplicate, delete, or see the list of ads linked to each creative by clicking on the three dots of a given creative card next to the creative name for “Your creatives”, and you can preview or see linked ads under “Criteo creatives”.
Add a new creative
To build a new creative follow these steps:
In the Commerce Growth platform, using the left navigation panel, select Creative library.
within the creative library, navigate to the New creative button from the top-right corner. Here you can select your creative name, ad format, and redirect link (if applicable).
There are creative formats that can be built based on your business needs and marketing goals that will make it easy to create and launch creatives and ads with a variety of assets you may have on hand.
Criteo Creatives
The Criteo Creatives tab enables you to preview creatives designed by our team in order to use them within several ad sets by launching ads. Note that this will be available only if a Criteo team member designs them for you.
Duplicate your creative
Your creative can be duplicated and they maintain the same settings as the original. Duplicating your creative will not impact the ads linked to the creative. Follow these steps:
Click three dots to the right of the creative either within the creatives library or Ads tab > select Duplicate > launch/schedule accordingly.
Launching a new ad
Once you build a creative you can link it to an ad set by launching a new ad.
In this case, you’ll have to:
Select the Campaign and Ad set where your ad will be delivered
If your creative is a Dynamic or Adaptive ad, choose the inventory type: display and/or native.
Define click and impression tracking at the ad level (optional)
Define your ad’s scheduling
Once the form is validated, your ads are created and will be available under the Ads tab. Note that you can find the list of ads launched by clicking on “see linked ads” in the three dots menu of the creative.
Creative design status
There are several design statuses associated with a creative.
Draft: creative is in draft mode and has not been launched to an ad and may still need editing before launch.
Pending: creative is still deploying to your ad as the assets need to replicate. The process can take up to 30 minutes before your creative moves to Ready.
Ready: this creative is currently delivering as it has at least one Ad live and is ready to be used in additional Ad Sets.
Archived: an archived creative could get deleted, which will remove it from the Creative Library and make it unrecoverable. You can archive an ad by clicking the three dots to the right of the creative and selecting Archive.
Ad statuses
In the Campaign section, your ads can have different statuses:
Deploying: Your ad is undergoing deployment. This process can take up to 30 minutes before your ad goes live.
Waiting for approval: Our team needs to approve your ad before displaying it in our inventory. This process takes up to 72 hours.
Rejected: Your ad was rejected and will not be displayed in our inventory.
Live: This ad is delivering on a specific Ad Set.
Scheduled: This ad will be delivered on the Ad Set once the start date is reached.
Not delivering: This ad cannot be delivered now or later because of an issue with the Ad Set or Campaign.
Paused: Your ad was delivering but paused via the Off/On toggle.