Introducing GO! campaigns
GO! campaigns offer a new, efficient way to run display campaigns through Commerce Growth. This new AI-powered campaign creation flow allows you to set up and manage campaigns easily while ensuring the best results Commerce Growth can offer for your goals.
These campaigns use Criteo AI to automatically analyze your data and configure optimal settings for your specific marketing objectives, saving you time and effort while maximizing performance.
What makes GO! campaigns so powerful?
The answer lies in three game-changing capabilities:
Full funnel excellence - delivers optimized results at every customer journey stage, from high-quality traffic acquisition to new customer conversion and revenue maximization.
AI-Driven performance -proprietary algorithms automatically adjust bidding, targeting, and creative elements in real-time to continuously maximize campaign effectiveness.
Dynamic personalization - intelligent product selection matches each ad to user intent, dramatically increasing engagement and conversion rates.
Benefits of GO! campaigns include:
Maximum performance - delivers exceptional results through AI-optimized configurations and proven ad formats tailored to crush your specific marketing goals.
Effortless setup - launch high-performing campaigns in minutes, not hours—just a few clicks and you're live.
Smart automation - spend less time on manual optimizations and more time growing your business with our intelligent budget.
GO! campaigns are ideal for:
Growth-oriented businesses who seek high-performance marketing strategies.
Performance marketing managers who want automated optimization without manual bid adjustments.
Marketers looking to reach their marketing goals across the funnel cost-effectively.
Businesses that are looking to achieve their goals across new traffic acquisition and maximizing sales.
When to use them?
GO! campaigns are perfect for you if you want to maintain stable growth through a high-performance sales funnel easily and quickly. They work best as ongoing strategies for three essential business goals:
Efficiently driving new website traffic.
Cost-effective acquisition of new customers.
Maximizing sales from new and existing customers.
Where to find it?
1. Using the left navigation bar, navigate to the Campaigns section in Commerce Growth.
2. Click on the Create Campaign button on the right. You will get an option to either create a GO! campaign or a Custom Campaign. Click on GO! campaign to enter the creation flow.
How does it work?
GO! campaigns represent Criteo's ultimate performance solution, combining over 20 years of advertising expertise with cutting-edge AI technology to deliver exceptional results for advertisers worldwide.
Built on proven methodologies that have driven success for 17,000+ advertisers, GO! campaigns automatically optimize every aspect of your advertising to maximize performance with minimal effort from you.
Key settings and options:
Once you enter the GO! campaign creation journey, you will notice that you only need to follow three steps to launch your campaign:
Set up your goal and budget
Design your ad
Review and launch
You can choose between 3 pre-set goals as per your requirement:
1. Drive new traffic
These campaigns efficiently reach new users who are highly likely to engage with your offer. As Criteo AI identifies consumers who show similar behavior to that of your existing website users. By reaching them with engaging ad formats, these campaigns expose your brand to potential customers, focusing on those who are most likely to visit your website to check out your offer.
Acquire new customers
These campaigns target high-purchase intent potential customers who have not previously converted to your website based on Criteo OneTag data. Driving a first purchase from a new customer is the first step to generating brand loyalty and future purchases.
Maximize conversions
These campaigns drive existing website visitors and past customers to convert. By reaching your website visitors, these campaigns keep your brand top of mind, boosting brand loyalty, product discovery, and customer lifetime value.