About Criteo Advisor

Criteo Advisor is a self-service tool in Commerce Growth that offers personalized recommendations for improving your campaign performance and setup based on your account and campaign details.

Why use Criteo Advisor? 

Criteo Advisor helps you: 

• Identify key actions to boost performance. 

• Act on strategic insights with minimal effort. 

• Save time by reducing manual analysis. 

• Continuously improve your setup.  

When to use Criteo Advisor? 

Use Criteo Advisor throughout your campaign management journey, especially when: 

• Reviewing your technical setup 

  • To validate that everything is set up correctly from the start.

  • To ensure your account and campaigns are properly configured.

  • To check for potential issues that could affect delivery or tracking. 

• Maintaining campaign health 

  • To keep your campaigns running smoothly during key periods. 

  • To receive suggestions that help prevent performance drops. 

  • To stay informed about relevant opportunities or missing configurations.

How to access Criteo Advisor? 

You can open Criteo Advisor from any page in Commerce Growth. Just click on Advisor in the top-right corner of your screen.