Build with AI
Criteo’s Audience Agent empowers you to easily build and refine audiences that align with your campaign goals, budget, and ideal customer profiles. Whether you’re targeting new prospects or re-engaging existing customers, Audience Agent simplifies the process with AI-powered recommendations and real-time insights so you can reach the right people and maximize your marketing impact.
To access Auidence Agent, follow these steps:
From the left navigation bar, select Audiences > Audience library.
Select Build with AI.
Start exploring Audience Agent by choosing one of the example prompts or by writing your own custom prompt to get tailored audience insights.
You can use Audience Agent to get insights, look at trends, get segment recommendations, or even create an audience.
All audiences created using Audience Agent are be available in the Audience library. You can edit them at any time to optimize your campaign.

