Table of contents
Different Audience types
Discover the four main audience types in our platform: Prospecting, Retargeting, Customizable, and Broad Targeting. Each type offers unique advantages that can help you connect with your target audience effectively.
Prospecting Audiences: Expand your reach and acquire new prospects who are likely interested in your brand or services. Target users who are a good fit for your business.
Retargeting Audiences: Re-engage users who have previously visited your site or interacted with your brand. Show them relevant ads based on their past actions to stay top-of-mind and drive conversions. Retargeting audiences help you remind interested customers about your products or services and encourage them to take the next step.
Customizable Audiences: Tailor your targeting based on specific characteristics, interests, or shopper behaviors. Use your own data or leverage Criteo-powered data to create audience segments that align with your campaign goals. Customizable audiences include various segments such as behavioral, in-market, lookalike, location-based, events, and contact lists, allowing you to precisely target the right audience.
Broad Targeting: Reach a wide audience and boost brand exposure. Broad Targeting allows our system to find the best audience for your ads within a country, helping you reach more potential customers and increase brand visibility.
Read on for more information about each of these audience types and their setup.