About ad tracking

Ad tracking helps you understand the effectiveness of your Criteo ads in your third-party analytics solutions. You can leverage it to identify where your ad traffic comes from and which ads are helping to achieve your marketing goals, and more. This information can then be used to make campaign adjustments.

You can configure your Ad tracking in two different ways:

  • Ad set level: This allows you to track the ads attached to the Ad set simultaneously and regardless of their types for the created Ad set

  • Ad level: This allows you to track the new ad created

Several tracking options are available with Criteo’s Creative offer: