Creating showcase ads
To create showcase ads, follow these steps:
In Commerce Growth, from the left panel, navigate to the Campaigns section.
Select Ads, then click on Create Ad.
Enter a name and the ad set for your new showcase ad.
Optionally, you can add a description.
Now you are ready to customize your ad. You can either use an image, a video or both to create your showcase ad. Commerce Growth supports the set up when both image and video are used within the same creative.
Upload your images, video, and logo, and select the color, font, and other details that you’d like to include.
Branding image
Drag and drop the image file you would like to feature on the ad. The image uploaded will be cropped to three aspect ratios (square, vertical, and horizontal), so that it will fit all ad sizes.
Video specifications
Drag and drop the video file that you would like to feature in your ad.
Landing page
You can add a landing page URL to your image and video.
There'll be a separate field for the landing page URL to be used for image, and for video.
Both will support first product URL, or custom URL. Pick a landing page that matches your campaign objective. You can select First product URL which redirects the user to the first recommended product or create a custom URL that is part of your website or app domain.
Ad placement settings
An ad placement represents a group of sizes that share the same ratio group.
You can enable and disable the different ad placements. To do so, click on the Ad Placement settings and enable or disable the ad placements that you want.
In that same section, you can see the percentage of inventory that each ad placement represents. Take this into consideration if you decide to disable any ad placement. This will help you calculate a potential negative impact on your campaign.
