Contextual Targeting
Contextual Targeting will display your ads on web pages whose core textual content is relevant to your campaign. You can choose from a list of 170+ categories.
Criteo’s contextual targeting capabilities are powered by Oracle Data Cloud’s Contextual Intelligence. Best-in-class technology analyzes the content of each webpage to determine its underlying topic.
Contextual targeting categories are available for web inventory only and cannot be applied to app inventory.
When selecting different contextual categories, you can see the forecasted global traffic coverage from Criteo’s supply network in the Estimated performance section.