New: Video on Social

June 2026

🚀 Introducing Video creatives on social inventory!

What is it?

Video creatives are ad formats built around video assets. Depending on the setup, they can run as standard online video ads, social-ready video ads for social media, or interactive commerce videos with product overlays.

Video creatives are now available on social inventory, letting you run your video ads across different social media platforms. Criteo AI dynamically allocates your budget between social and the web, automatically shifting spend where it performs best.

Who is it for?

Commerce Growth advertisers running video ad sets optimizing for Sales or Visits.

What value does it deliver?

• Maximum reach, minimum setup. Extend the video creatives you're already running on the web to social media in just a few clicks. No new assets required. Your existing Criteo video creative works across both channels from a single activation flow.

• Better performance, together. When web and social run on one platform, Criteo AI learns across both and allocates budget where results are strongest. Advertisers running web and social together with Criteo see an average +20% uplift in ROAS vs. web alone.

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