New: Video on Social
June 2026
🚀 Introducing Video creatives on social inventory!
What is it?
Video is now available as an ad format on Meta. You can now run your video creatives directly on Facebook and Instagram, all from your existing Criteo campaign setup. No separate platform, no new workflow.
Criteo AI dynamically allocates your budget between Meta and the web in real time, so your spend always flows where performance is strongest.
Who is it for?
Video is the most engaging format on social media, and it works for every goal. People spend an average of 2.5 hours a day on social platforms. 39% discover new products and brands there. Whatever you're trying to achieve, video is the format that moves them.
Driving traffic and visits: Video captures attention in the first three seconds and turns a scroll into a click.
Driving sales and conversions: Four out of five buyers purchase after watching a brand video. Video isn't just an awareness format anymore; it's a proven conversion lever.
What value does it deliver?
Running video ads on Meta puts your brand in front of high-intent shoppers in the moments they're most receptive, in their feed, between Stories, and mid-Reel.
You can reach your audience where they already are.
75% of the video people consume is on mobile.
Criteo AI learns across both channels and continuously shifts budget to where results are highest.
You get better performance when web, app, and social work together.
Advertisers running web and social together with Criteo see an average +20% uplift in ROAS vs. web alone.
Remember to make every second count. Social video doesn't need a big production budget, but the right structure. A few principles that consistently work on Meta:
Lead with your product in the first three seconds. Attention drops fast; make your point before the scroll does.
Design for silent viewing. 85% of social videos are watched without sound. Captions and on-screen text are essential.
Go for the vertical format. A 9:16 format fills the screen on mobile and captures more attention. It's the recommended format for Meta.
Match your CTA to your goal. For example, Discover More for Awareness and Shop Now for conversion. The right call-to-action at the right moment drives action.
🌟 Learn More