New: Video on Social for GO Campaigns
July 2026
🚀 Extend your video ads to social platforms with your GO campaigns!
What is it?
Video is the most engaging format on social platforms, and it works for every goal. People spend an average of 2.5 hours a day on social platforms, and 39% discover new products and brands there.
With GO campaigns, you can now extend your video ads to Meta too, from the same campaign, with no extra setup or workflow.
To run video ads on social platforms, your video creative needs:
Three social-compatible videos
HD minimum 720p
Aspect ratios - 1:1, 16:9, or 9:16
Your social platform account must be connected
Video and social must be enabled
Once both are in place, your video ads deliver across the web, app, and social simultaneously. Alongside, Criteo AI automatically allocates your budget across channels, shifting spend to where performance is strongest, continuously.
Who is it for?
Grow brand visibility. Get your brand in front of shoppers where they spend most of their time.
Launch new products. Video on social is one of the most effective ways to introduce something new and generate immediate awareness.
Stay top of mind. Reach shoppers across the web, app, and social, so your brand is there at every step of their journey.
Drive more sales. Four out of five buyers purchase after watching a brand video. Social video isn't just an awareness play but a proven sales driver.
What value does it deliver?
Greater reach, same campaign. Your video ads now reach shoppers on social platforms in the moments they're most receptive, in their feed and between content. No new campaigns, no new workflows.
Smarter spends. Criteo AI learns across channels and continuously shifts budget to where results are highest. Advertisers running web and social together with Criteo see an average +20% uplift in ROAS compared to web alone.
Mobile-first scale. 75% of all videos are consumed on mobile. Social platforms are where your audience already is.
Make every second count
Social video doesn't need a big production budget but the right structure. A few principles that consistently work on social platforms:
Lead with your product in the first three seconds. Attention drops fast, so make your point before the scroll does.
Design for silent viewing. 85% of social videos are watched without sound. Use captions and on-screen text.
Go vertical. A 9:16 format fills the screen on mobile and captures more attention.
Match your CTA to your goal. For example, Discover More for traffic and Shop Now for conversions.
🌟 Learn More