New: Supply Optimization for Awareness Bidding Model for Video Ads

July 2024
🚀 Introducing a new publisher filtering system for our awareness video ad sets.

What it is?

We’ve just rolled out an exciting publisher filtering system in our video awareness model that optimizes publisher quality. This intelligent logic works alongside our existing viewability and complete rate optimization, ensuring that your ads are served to the highest-quality publishers while staying as close as possible to your desired CPM input.

This feature is now available for all awareness video ad sets that don’t have a specific allow list targeting rule.

Why is it important?

This enhancement brings several advantages to your campaigns:

Better Publisher Quality: Ads are optimized for higher-quality publishers, helping to reach the right audience at the right cost.
Closer to Your CPM Expectations: The system ensures that your spend aligns more accurately with your CPM input, offering greater control and predictability.
Improved Campaign Performance: By optimizing publisher distribution, we help meet your goals more effectively, ensuring better results.

This feature takes your awareness campaigns to the next level, helping you deliver on advertiser goals and expectations while improving overall campaign effectiveness!