Manual Bidding Transitions to Max CPC
August 2024
🚀 Introducing Max CPC: A re-labeling of CPC inputs to enhance manual bid model performance.
What is it?
CPC inputs will now be re-labeled as Max CPC. Your previous CPC values will be adjusted to Max CPC equivalents (1.66x prior bid levels) to maintain consistent ad set spend. Max CPC management will function the same way as previous CPC, with bid increases driving higher spend and vice versa.
The shift to Max CPC is designed to enhance performance for manual bid models by improving engine flexibility, leveraging intent signals, and incorporating AI model advancements.