New: Drive Discovery
July 2026
🚀 Drive discovery campaigns are now upgraded. A smarter way to grow your audience!
What is it?
Drive discovery, a fully automated GO Campaign type, has been upgraded, and it's now built to do one thing exceptionally well: put your brand in front of shoppers who haven't discovered you yet.
The campaign objective shifts from driving website visits to maximizing reach, introducing your brand to a larger, newer audience earlier in their journey. Think of it as building the top of your funnel more effectively, so your performance campaigns have a bigger pool to work with downstream.
Who is it for?
Drive discovery is for brands that want to grow. If your performance campaigns are running well, but you're seeing diminishing returns over time, it's usually a sign that you're reaching the same pool of shoppers repeatedly.
Drive discovery solves that by continuously filling the top of your funnel with highly relevant new-to-brand audiences by giving your “Acquire new customers” and “Maximize conversions” campaigns more shoppers to convert downstream.
What value does it deliver?
Social video is now included. Your video ads now run across the web, app, and social in one campaign.
Reach your future customers wherever they spend their time, not just on the web.
All channel delivery is managed automatically by Criteo AI, and no manual setup is required per channel.
Smarter audience targeting. The campaign now prioritizes new-to-brand shoppers, not just shoppers who are likely to click.
Criteo AI uses commerce data to identify audiences who are genuinely relevant to your brand and likely to become future customers.
Every impression is an introduction to someone who hasn't heard of you yet.
Broader reach with more formats. Video, display, and native formats work together across more environments to grow your brand's visibility.
The more new shoppers you reach today, the bigger the pool your lower-funnel campaigns must work with over time.
Track success through exposed users and reach, and watch for the downstream lift in your conversion campaigns over time.
The three GO campaign goals
Goal | What it does | Key metrics |
Drive discovery | Reaches new-to-brand audiences across web, app and social | Exposed users, reach, impressions |
Acquire new customers | Converts site visitors and prospects into first-time buyers | First-time orders, customer acquisition cost |
Maximize conversions | Drives more revenue from new and returning customers | ROAS, revenue, orders |
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